How To Reduce Bounce Rate: Guys, is your website or blog having a very high bounce rate? And do you want to reduce bounce rate? Some people believe that Bounce Rate is one of the Google Ranking Factors. It shows Google about the quality of your blog or website.
Today in this article I will tell you about how to reduce the bounce rate. But before explaining how to reduce bounce rate, what is bounce rate, what is good bounce rate, Reduce bounce rate plugin, etc, I will explain what should be this bounce rate and bounce rate and how is it calculated?
What is bounce rate?
A bounce is when a user comes to a page on your site and leaves your site without visiting another page. Bounce rate is the percentage of users who visit your website and exit the same page without visiting any other page.
Bounce Rate Frequency:
Guys, the lower the bounce rate, the better! But you know how much? However, the bounce rate varies depending on the type of website:
- 80%+ is too bad
- 70 – 80% is poor
- 50 – 70% is the average
- 30 – 50% is excellent
Blogs have a high bounce rate. Because, visitors scan the content first and if they don’t get the required information, they are kicked out of the blog.
15 Tips How To Reduce Bounce Rate | Reduce bounce rate plugin
Friends, you are working very hard to increase your Site Search Performance. But you should focus on keeping your bounce rate low. High Bounce Rate, which indicates that there is something wrong with your strategy, due to which you are not able to attract visitors or visitors are not getting a good user experience on your website. Reduce bounce rate plugin
Below I’ve listed 15 tips to reduce your bounce rate:
1. Write High Quality and Complete Content.
Friends, the biggest reason for having a High Bounce Rate is the absence of High-Quality Content. If your content will not be useful, visitors will leave your site immediately. Always write Unique and Quality Content. Also, your article should be interesting so that people can enjoy your content.
Some tips for writing quality content
Write Long Content:- Your article should be at least 1000 words and should be well explained. Long content ranks well and fast in Google search engines.
Optimize Meta Description: This is the short description of your blog post that appears below the title in the search result. It helps to increase CTR on your blog posts. Also, add your focus keyword to it.
Keep paragraphs short: Long paragraphs scare readers. Readers prefer short and clear paragraphs. So always try to keep your paragraphs short.
Don’t do keyword stuffing:- It makes you unattractive and puts a bad user experience on the reader. Keep the keyword density in your content at 1.5% – 2%. Apart from this, use related keywords along with focus keywords in your content.
Write Attractive Title: – Optimize your title well after writing the article. Because more than 50% to 60% of the people first see the post title and then click on it. Always add your focus keyword to the title.
2. Loading Time of Website or Blog.
Fast loading provides a better user experience to the visitors. No one likes to visit slow-loading websites. If your site loads slowly, visitors will leave your site immediately. And the result will be that it will increase the bounce rate of your website.
Apart from this, you should know that SiteSpeed is a Google Ranking Factor. Due to which the Fast Loading website ranks well in Google search. To improve the loading speed of your website.
3. Keep Website Design Clean and Simple.
Keep the design of your website or blog simple and clean. Colorful sites distract readers. Choose a clean and responsive theme for your blog/website.
Also, make sure the fonts are not too small. People will not focus much on the font. That’s all they will get out of your blog (no matter how good your content is). Use fonts that visitors can easily scan.
If you want to change the font size of your website body, you can change it by going to the theme style.css.
4. Use Related Posts.
If you want to keep visitors on your site for a long time, then related posts will help you a lot in this. Related posts are displayed at the end of the article. If you are a WordPress user, there are several plugins available in the WordPress repository that can help you add related posts to your site.
5. Fix All Broken Links.
Friends, broken links affect the user experience a lot. By fixing these, you can reduce the bounce rate and improve the user experience for visitors.
A broken link problem arises when you move or delete any page of your website. When visitors click on such links, they see a 404 page not found error.
But don’t worry guys, WordPress has a free broken link checker plugin that helps to fix broken links on your website or blog. Also, this plugin automatically sets ‘no follow tag for broken links so that search engines don’t follow them.
6. Internal Links.
Internal linking not only improves the SEO and pageviews of your website or blog but also makes your content more useful to visitors and also helps in reducing the bounce rate. Linking one page to another page on the same domain is called internal linking.
Add fewer and more relevant links to your content. Too much and irrelevant linking can take a toll on your SEO and bounce rate.
7. Use Images in Articles.
An image speaks a thousand words and keeps visitors to a website or blog for a long time. If your content is very long (4,000 words), use images so viewers don’t get bored.
But one thing I would like to say that you cannot use those images which are in Google. These are copyrighted and cause copyright issues later. There are many websites in the market like- FreeDigital Photos, Chickenfile, Pixabay, Pexels which offer free stock images.
Use high-quality images for your article and don’t forget to compress and resize them before uploading.
8. Make the Site Responsive.
Friends is your site responsive? When visitors come to your site from your mobile, does it look perfect on their mobile? If your site is not fully visible on mobile then visitors will leave your site immediately. This will increase your bounce rate.
To test whether your site is mobile-friendly, you can use the mobile testing tool developed by Google. If your site is not mobile-friendly, then you have to install the best, responsive, fast, mobile-friendly, etc, WordPress theme on your site.
9. Use Heading Tags Properly.
Heading Tag helps you to create a Readable article for your blog. Suppose you have a blog post that is 4000-5000 words in length, but if you have not used Heading Tags properly, then visitors will find it difficult to read.
The H1 tag helps search engines understand what your page is about and increases your ranking. But friends never use the H1 tag more than once.
Many WordPress themes do not use the H1 tag for the title. If you use such a theme for your website or blog then you should use the H1 tag for your title.
10. Add Search Bar to Site.
If a visitor comes to your site and doesn’t find the article they were looking for, the search bar is the last thing the visitor will try before leaving your site.
By default, you can place in your footer or sidebar of WordPress provides a search widget. Also, many themes provide an inbuilt search bar which you can show in your menu items.
11. Target Your Audience.
When you get the wrong audience, obviously the bounce rate will be higher. Because they will come to your webpage and exit the site without going to another page or reading the content.
Therefore attracting the right visitors is very important for the bounce rate to work and keyword optimization plays an important role in this.
For example, if you optimize your post for clothes, use keywords related to clothes. With this, visitors looking for shoes will be happy with the result. But, don’t make it friendly to the socks and shoelaces you sell them on. This will increase the bounce rate.
12. Use Video in Articles.
Friends are powerful tools to reduce video bounce rates. Videos tend to attract more attention than text or images. You can create a video of your blog post or website and add it to your blog post article. This will reduce your bounce rate.
13. Update Your Old Content.
If you have an old high-traffic post, update it with new information and images. It reduces the website bounce rate.
Update your old content with new keywords and the latest information and images. Then share them with your new readers and on social media sites.
14. Use Popups.
Create a poor user experience for popup visitors. But, many users fill their site with popups which affect their bounce rate. Users may not like it at all and leave your site.
But the popup forum is very important for developing email listing. So use it wisely on your site or blog. Set a timer to remind me of this as well.
And even in the early days, I have used lots of popups on my website. As a result, the bounce rate of my website was increased. But when I removed it the bounce rate decreased from 93% to 71%. Currently, I don’t use any popups on my site, you can see.
15. Open all external links in the new tab.
You link to another website, that’s great. It makes your content more useful. Apart from this, it helps the search engines to understand better what the content is about.
Linking to high-quality best external links is very beneficial for SEO( Search Engine Optimization). But if you don’t open them in a new tab, visitors will leave your site. So always open external links in a new tab. This strategy helps in reducing the bounce rate of your website to a great extent.
Friends, in today’s post I have told you reduce bounce rate, so if you have any question related to this (how to reduce bounce rate) then you can ask in the comment below, I will try my best to answer it. You can visit our blog to know more about me.
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